The easiest way to do this is to build a system for it:
- Review your market area for any new just listed/sold properties and only work around them.
- A phone call or door knock with the intent to gain an opt-in i.e. here’s a copy of the brochure, we’d love to invite you to the open, would it be ok if I let you know when it sells and what it makes?
- Add them to your database.
- Call them when the property is sold, based on that, what does that make your place worth?
- Gain access for a market appraisal
- Keep them in your lead nurture sequence – where you call them when you list or sell a property of a similar type.
There are some scripts for reference in your manual from page 56 onwards.